The good news about Apple’s rumored iPhone 14 Pro price hike
The iPhone 14 are going to be even more expensive than its predecessor, a minimum of according to a new report from analyst Ming-Chi Kuo. If he’s to be believed, the iPhone 14 Pro and iPhone 14 Pro Max will both be costlier than their predecessors.But the addition of a replacement iPhone 14 Max this year means there are some important details to keep in mind.
The impact of an iPhone 14 price hike
You can’t blame Apple for a minimum of considering raising prices on the iPhone 14 Pro and iPhone 14 Pro Max; quite a bit has changed since the $999/$1099 pricing structure was set with the iPhone 11 Pro and iPhone 11 Pro Max. Inflation and provide shortages have pushed component prices higher than ever, and in fact there’s that whole pandemic thing.
Those economic headwinds aren’t just affecting Apple, though. Consumers are paying more for nearly everything they buy. As a result, they’re tightening up their discretionary spending.
Apple agues the iPhone is an important product for many people. It’s a sale that, if you’ve got to make it, you create it. Consumers will cut spending in other areas before they are going without a smartphone. As Apple’s Q3 earnings results showed, iPhone sales are often strong even amid economic concerns.
But this won’t be the case when a new iPhone is announced and it’s even more expensive than its predecessor.
Those iPhone users who were considering upgrading this year might delay or scrap their plans. People switching from Android to iPhone might go for a lower-tier iPhone or stick with an Android phone altogether. First time smartphone buyers may additionally opt for an Android device or lower-tier iPhone.
Will the iPhone 14 Max steal the show?
But there’s a key caveat to all or any of this: the iPhone 14 Pro and iPhone 14 Pro Max might be more expensive, but there are two other iPhone 14 models also launching next month.
The iPhone 14 are going to be similar to the iPhone 13 in nearly every aspect. Apple will likely have a tough time convincing most iPhone 13, and perhaps even iPhone 12, users to upgrade. the important star of the show this year? The highly-anticipated iPhone 14 Max.
This will mark the first time that Apple has sold a 6.7-inch iPhone that doesn’t carry the “Pro” branding, and my hunch is that it’s visiting sell incredibly well.
For the previous couple of years, if you wanted the most important iPhone screen, you had to splurge for Apple’s costliest “iPhone Pro Max” model. This meant you were paying not just for the large screen, but also more advanced display technology, upgraded camera hardware, and a more premium design.
The iPhone 14 Max changes that: you’ll be ready to get a 6.7-inch iPhone for under $1,100 and without all of the luggage of the “Pro Max.” It’ll be lighter than the iPhone 14 Pro Max because of its use of aluminum rather than stainless steel. The camera bump won’t be as large. And again, it’ll be but $1,100.
The iPhone 14 Max makes the 6.7-inch form factor more financially accessible, and that’s arguably something that outweighs the iPhone 14 Pro increase .
But it’s not all bad news for iPhone 14 Pro buyers.
Good news for buyers who want true “Pro” features?
Raising the worth of the iPhone 14 Pro will also allow Apple to add more truly “Pro” features. Apple reportedly has some major camera upgrades on the way this year, alongside a replacement design, the A16 chip inside, and even support for 8K video .
Similar to the iPhone X release, it’ll also mean buyers trying to find the “new” design will have to spend more. The iPhone 14 Pro will ditch the notch in favor of a replacement pill + hole punch design, while the iPhone 14 will retain the notch for an additional year.
If Kuo is correct and therefore the iPhone 14 Pro and iPhone 14 Pro Max are more expensive (I’m skeptical), it’ll sting for those buyers. it’ll also sting that the most affordable iPhone 14 will be $100 more expensive this year because the ‘mini’ is going away.
The good news is the iPhone 14 Max will also be an option this year. it’d be the reason the iPhone 14 mini won’t be a thing, but Apple knows iPhone buyers and what they need better than anyone.
Apple may additionally boost the storage capacities of the iPhone 14 Pro and iPhone 14 Pro Max to help justify that price increase. Currently, the iPhone 13 Pro starts with 128GB of storage, but there are whispers that the iPhone 14 Pro could start with 256GB.