New Google site begs Apple for mercy

New Google site begs Apple for mercy in messaging war/

New Google site begs Apple for mercy – Google has been unable to field a stable, competitive messaging platform for years and has thoroughly lost the messaging war to products with a long- term strategy. a minimum of some divisions inside the company are waking up to how damaging this is to Google as a company, and now Googles latest strategy is to beg its competition for mercy? Google which has launched 13 different messaging apps since iMessage launched in 2011—now says,

Google launched a replacement web called” Get the Message”

a public pressure campaign with a call to” tweet [email protected] to#GetTheMessage and fix texting.” Google hopes public pressure will get Apple to adopt RCS, a minor upgrade to the SMS standard that Apple uses for non- iMessage users. Google has been pushing this strategy since the start of the year,

but coming from the corporate with the worlds most dysfunctional messaging strategy, it just comes across as a corporation tired of reaping what it has been sowing.

Worldwide, iMessage isnt that popular( people tend to love Whatsapp), but within the US, iMessage is enough of a cultural phenomenon to possess Billboard Top 100 songs written about how much it sucks to have a green( SMS) iMessage bubble. one among Apples biggest competitors

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especially for online services—is Google, and Googles inability to compete with iMessage has contributed an excellent deal to the current situation. Google apparently feels iMessages dominance is damaging to its brand, so now its asking Apple, nicely, to please stop beating it so badly.

Googles site says,” Its not about the colour of the bubbles. Its the blurry videos, broken group chats, missing read receipts and typing indicators, nomor texting over Wi- Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text one another .”

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A 14- year- old standard is“ modern,” right?

Some of Googles claims on this web dont make much sense. Google says,” Apple turns texts between iPhones and Android phones into SMS and MMS, out- of- date technologies from the 90s and 00s. But Apple can adopt RCS—the modern industry standard—for these threads instead.” RCS isnt a contemporary standard either—its from 2008—and, despite some middling updates since then, hasnt maintained with the times.

RCS has hung around goodbye and is still so poorly implemented because it was created by the carriers( through the GSMA) as a carrier- centric messaging standard. Carriers did this within the heyday of pay- per- message SMS, when carrier messaging was a true revenue stream. Now that carrier messaging is commoditized though, the carriers on top of things of RCS dont have an incentive to care about RCS. RCS may be a zombie spec.

In Googles defense, SMS is from 1986, so RCS is more modern than that. this is often probably more of a sign that you should never work with the GSMA if you dont have to, though. If Google and Apple ever teamed up to form a messaging duopoly, they might not need the carriers or their ancient messaging standard.

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Googles proprietary fork of RCS

Being from 2008 means RCS lacks much of what you’d want from a modern messaging standard. First of all, as a typical , RCS is carrier messaging, so messages are delivered to one carrier phone number, instead of multiple devices via the Internet, like how you’d expect a modern service to operate.

As a typical , theres nomor encryption. Google tried to glom features onto the aging RCS spec, but if you think about those part of the RCS sales pitch, which Google does, now its more such as you selling” Googles proprietary fork of RCS.” Google would adore it if Apple built its proprietary RCS fork into iMessage.

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Googles version of RCS

the one promoted on the online with Google- exclusive features like optional encryption—is definitely proprietary, by the way. If this is often supposed to be a standard, theres nomor way for a third- party to use Googles RCS APIs immediately . Some messaging apps, like Beeper, have asked Google about integrating RCS and were told theres nomor public RCS API and nomor plans to create one. Google has an RCS API already, but only Samsung is allowed to use it because Samsung signed some quite partnership deal.

If you would like to implement RCS, youll have to run the messages through some kind of service, and World Health Organization provides that server? it’ll probably be Google. Google bought Jibe, the leading RCS server provider, in 2015. Today it’s a whole sales pitch about how Google Jibe can” help carriers quickly scale RCS services, iterate briefly cycles, and enjoy improvements immediately.

Therefore the pitch for Apple to adopt RCS isnt just this public- good nonsense about making texts with Android users better; its also about running Apples messages through Google servers. Google profits in both server fees and informasi acquisition.

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